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GM Used The MultiFlex Name Before, But Not On A Tailgate: Video

Equinox and Terrain owners may recognize the name.
By |October 22nd, 2020|Article Type, Branding, Business, Cargo, Chevrolet, Convenience, Engineering & Technology, Equinox, GMA Special, GMC, Marketing, Research And Development, Terrain, Video, What's In A Name?|Comments Off on GM Used The MultiFlex Name Before, But Not On A Tailgate: Video|

GM Used The MultiFlex Name Before, But Not On A Tailgate: Video

Equinox and Terrain owners may recognize the name.
By |October 22nd, 2020|Article Type, Branding, Business, Cargo, Chevrolet, Convenience, Engineering & Technology, Equinox, GMA Special, GMC, Marketing, Research And Development, Terrain, Video, What's In A Name?|Comments Off on GM Used The MultiFlex Name Before, But Not On A Tailgate: Video|

GM China Unveils New Baojun RS-5 Crossover Utility Vehicle

GM's newest crossover for China shares its name with a sporty German coupe, sort of.
By |October 26th, 2018|530, Announcement, Article Type, Asia, Audi, Baojun, Branding, Business, China, Competition, Future product, GMA Special, Market, Marketing, News, Partnerships, Reveal, RS-5, Shanghai-GM-Wuling, What's In A Name?|Comments Off on GM China Unveils New Baojun RS-5 Crossover Utility Vehicle|
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    Cadillac’s Alphabet Soup Naming System Won’t Affect Escalade

Cadillac’s Alphabet Soup Naming System Won’t Affect Escalade

The Escalade name has too much brand equity to change.
By |September 30th, 2014|Cadillac, David Caldwell, Escalade, GMA Special, News, People, What's In A Name?|Comments Off on Cadillac’s Alphabet Soup Naming System Won’t Affect Escalade|

Once Again, Chinese Companies Copying Detroit

The Chinese are great at copying Gucci . . . and Chevrolet.
By |May 6th, 2014|Asia, Chevrolet, China, Colorado/S10, Interesting, Market, News, The Art of Misleading, What's In A Name?|Comments Off on Once Again, Chinese Companies Copying Detroit|