Cadillac Marketing Chief Uwe Ellinghaus Suddenly Resigns

An internal memo sent out on Friday reportedly announced his departure.
By |December 2nd, 2017|A1 - Miscellaneous (temp), Article Type, Business, Cadillac, Featured, Marketing, News, People, Report, Uwe Ellinghaus|Comments Off on Cadillac Marketing Chief Uwe Ellinghaus Suddenly Resigns|
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    Cadillac CMO Uwe Ellinghaus Comments On Political Risks Taken With ‘Carry’ Advertisement

Cadillac CMO Uwe Ellinghaus Comments On Political Risks Taken With ‘Carry’ Advertisement

The ad debuted during the 2017 Oscars and featured a unifying tone following the 2016 election.
By |October 6th, 2017|Advertising, Article Type, Billboards, Business, Cadillac, Marketing, News, People, Politics, Report, Uwe Ellinghaus|Comments Off on Cadillac CMO Uwe Ellinghaus Comments On Political Risks Taken With ‘Carry’ Advertisement|
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    Cadillac Poised To Expand Book Program, Open New Cadillac House Locations

Cadillac Poised To Expand Book Program, Open New Cadillac House Locations

Cadillac's CMO believes the New York move has opened up vast new opportunities.
By |September 19th, 2017|Article Type, Book By Cadillac, Branding, Business, Cadillac, Marketing, News, People, Report, Uwe Ellinghaus|Comments Off on Cadillac Poised To Expand Book Program, Open New Cadillac House Locations|
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    Cadillac President Says Brand Is ‘On Track’ Amid Turnaround Operations

Cadillac President Says Brand Is ‘On Track’ Amid Turnaround Operations

Johan de Nysschen also reiterated the importance of being in New York City.
By |May 9th, 2017|Article Type, Business, Cadillac, Johan de Nysschen, News, People, Report, Strategy, Uwe Ellinghaus|Comments Off on Cadillac President Says Brand Is ‘On Track’ Amid Turnaround Operations|
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    Cadillac Remains Bullish On U.S. Auto Market, Sales Party Isn’t Over Yet

Cadillac Remains Bullish On U.S. Auto Market, Sales Party Isn’t Over Yet

Though sales may plateau, they're likely to stick in healthy areas.
By |April 20th, 2017|Article Type, Asia, Business, Cadillac, Canada, China, Market, News, North America, People, Report, Results, Sales, USA, Uwe Ellinghaus|Comments Off on Cadillac Remains Bullish On U.S. Auto Market, Sales Party Isn’t Over Yet|

2017 Will Be The Calm Before The Storm For Cadillac

2018 will be the year of Cadillac's product blitz.
By |January 26th, 2017|Advertising, Article Type, Branding, Business, Buzz, Cadillac, Marketing, News, People, Report, Uwe Ellinghaus|Comments Off on 2017 Will Be The Calm Before The Storm For Cadillac|
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    Cadillac Will Continue Its ‘Dare Greatly’ Ad Blitz Despite No New Product This Year

Cadillac Will Continue Its ‘Dare Greatly’ Ad Blitz Despite No New Product This Year

CMO Uwe Ellinghaus discussed the evolving marketing strategy.
By |January 24th, 2017|Advertising, Article Type, Branding, Business, Cadillac, Cadillac Concepts, Campaign, Escala, Marketing, News, People, Report, Uwe Ellinghaus|Comments Off on Cadillac Will Continue Its ‘Dare Greatly’ Ad Blitz Despite No New Product This Year|
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    Cadillac To Introduce New Brand Identity, Advertising Campaign During Oscars Coverage

Cadillac To Introduce New Brand Identity, Advertising Campaign During Oscars Coverage

The campaign will "disrupt" consumers' perceptions of Cadillac, CMO Uwe Ellinghaus said.
By |January 8th, 2015|Advertising, Branding, Business, Buzz, Cadillac, Campaign, Marketing, News, People, TV Networks, Uwe Ellinghaus|Comments Off on Cadillac To Introduce New Brand Identity, Advertising Campaign During Oscars Coverage|
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    Uwe Ellinghaus Responds To Negative Comments On Cadillac Marketing Strategy

Uwe Ellinghaus Responds To Negative Comments On Cadillac Marketing Strategy

Cadillac already has good products, but it needs an image, Ellinghaus says.
By |December 11th, 2014|Advertising, Branding, Business, Cadillac, Campaign, Controversy, Culture, Market Research, Marketing, News, People, Uwe Ellinghaus|Comments Off on Uwe Ellinghaus Responds To Negative Comments On Cadillac Marketing Strategy|
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    2016 Cadillac CT6 Will Show Face At 2015 New York International Auto Show

2016 Cadillac CT6 Will Show Face At 2015 New York International Auto Show

Not Detroit, not Chicago, not Geneva.
By |December 2nd, 2014|Auto shows, Business, Buzz, Cadillac, CT6, Future product, Johan de Nysschen, Marketing, New Model Unveiling, New York International Auto Show, News, People, Positioning, PR, Product Announcement, Reputation, Uwe Ellinghaus|Comments Off on 2016 Cadillac CT6 Will Show Face At 2015 New York International Auto Show|