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Cadillac Inks Deal As Official Vehicle Of PGA

The three-year contract includes media buys on CBS and ESPN.
By |January 24th, 2019|Advertising, Article Type, Business, Cadillac, Marketing, News, Sponsorship, TV Networks|Comments Off on Cadillac Inks Deal As Official Vehicle Of PGA|

2019 Chevrolet Silverado Marketing Campaign Covers All The Bases

Look for Silverado ads on web, radio, TV and in print, among other mediums.
By |January 7th, 2019|Advertising, Article Type, Branding, Business, Campaign, Chevrolet, Launch, Marketing, News, NFL, Silverado, Silverado 1500, TV Networks|Comments Off on 2019 Chevrolet Silverado Marketing Campaign Covers All The Bases|

2019 Chevrolet Silverado Marketing Campaign Covers All The Bases

Look for Silverado ads on web, radio, TV and in print, among other mediums.
By |January 7th, 2019|Advertising, Article Type, Branding, Business, Campaign, Chevrolet, Launch, Marketing, News, NFL, Silverado, Silverado 1500, TV Networks|Comments Off on 2019 Chevrolet Silverado Marketing Campaign Covers All The Bases|
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    Cadillac To Introduce New Brand Identity, Advertising Campaign During Oscars Coverage

Cadillac To Introduce New Brand Identity, Advertising Campaign During Oscars Coverage

The campaign will "disrupt" consumers' perceptions of Cadillac, CMO Uwe Ellinghaus said.
By |January 8th, 2015|Advertising, Branding, Business, Buzz, Cadillac, Campaign, Marketing, News, People, TV Networks, Uwe Ellinghaus|Comments Off on Cadillac To Introduce New Brand Identity, Advertising Campaign During Oscars Coverage|
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    Buick Spent More On Advertising Than You Probably Realize: Ad Break

Buick Spent More On Advertising Than You Probably Realize: Ad Break

That's because like their cars, Buick's ads just sort of blend-in.
By |December 30th, 2014|Ad Break, Advertising, Buick, Business, Campaign, Costs, Financial, GMA Special, Market, Marketing, New GM, News, North America, TV Networks, USA, Video|Comments Off on Buick Spent More On Advertising Than You Probably Realize: Ad Break|
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    “That’s Not A Buick” Ads Drawing Praise From Scientific Community

“That’s Not A Buick” Ads Drawing Praise From Scientific Community

A research firm used "consumer neuroscience" to gauge the effectiveness of Buick's commercials, and it seems the volunteers' response has been off the charts.
By |December 18th, 2014|Advertising, Agency, Buick, Business, GMA Special, Interesting, Market Research, Marketing, News, TV Networks|Comments Off on “That’s Not A Buick” Ads Drawing Praise From Scientific Community|

It’s Cadillac’s Season Of Style: Ad Break

Cadillac's Season's Best Event is in full swing, making it the perfect time to drive home in a new 2015 Cadillac SRX, CTS, Escalade, or ATS Sedan.
By |December 3rd, 2014|Ad Break, Advertising, ATS, Business, Cadillac, Campaign, CTS, Escalade, GMA Special, Marketing, Sales, SRX, TV Networks|Comments Off on It’s Cadillac’s Season Of Style: Ad Break|

Chevrolet Looking To Change Its Marketing Mix Yet Again?

Chevrolet plans to better link its regional and local advertising with its national campaigns.
By |November 18th, 2014|Advertising, Alan Batey, Business, Campaign, Chevrolet, Dealer News, GMA Special, Marketing, News, People, Sales, TV, TV Networks|Comments Off on Chevrolet Looking To Change Its Marketing Mix Yet Again?|
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    Chevrolet’s Rikk Wilde Steals The Show During World Series Post Game Coverage

Chevrolet’s Rikk Wilde Steals The Show During World Series Post Game Coverage

Wilde botched his opening remarks on live TV.
By |October 30th, 2014|Advertising, Chevrolet, Colorado/S10, Comedy, Endorsement, Fun Stuff, Marketing, News, TV Networks, Video|Comments Off on Chevrolet’s Rikk Wilde Steals The Show During World Series Post Game Coverage|

Chevrolet Eclipsed By Toyota In TV Ad Spending

Does spending more equal more sales? The answer is not here, but each company has different approaches.
By |June 13th, 2014|Advertising, Campaign, Chevrolet, Competition, Marketing, News, Super Bowl, Toyota, TV Networks|Comments Off on Chevrolet Eclipsed By Toyota In TV Ad Spending|