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General Motors Enters Joint Branding Campaign With Paramount+ Streaming Platform

GM will promote its new Ultium electric vehicle tech in the Paramount+ advertisements.
By |March 16th, 2021|Advertising, Article Type, Branding, Business, Buzz, Campaign, Electric, Marketing, News, Powertrain, TV Networks, Ultium, Ultium Battery, Ultium Drive|Comments Off on General Motors Enters Joint Branding Campaign With Paramount+ Streaming Platform|

GM Launches Chevrolet Reality Show In Mexico

Starring the all-new Chevrolet Onix.
By |April 29th, 2020|Advertising, Article Type, Branding, Business, Chevrolet, Launch, Market, Marketing, Mexico, News, North America, TV Networks|Comments Off on GM Launches Chevrolet Reality Show In Mexico|

Check Out These 2020 Cadillac CT5 Advertisements From China: Video

Two videos that make the CT5 look quite nice indeed.
By |February 10th, 2020|Advertising, Article Type, Asia, Business, Cadillac, China, CT5, From GM, Market, Marketing, News, TV Networks, Video|Comments Off on Check Out These 2020 Cadillac CT5 Advertisements From China: Video|

Cadillac Inks Deal As Official Vehicle Of PGA

The three-year contract includes media buys on CBS and ESPN.
By |January 24th, 2019|Advertising, Article Type, Business, Cadillac, Marketing, News, Sponsorship, TV Networks|Comments Off on Cadillac Inks Deal As Official Vehicle Of PGA|

2019 Chevrolet Silverado Marketing Campaign Covers All The Bases

Look for Silverado ads on web, radio, TV and in print, among other mediums.
By |January 7th, 2019|Advertising, Article Type, Branding, Business, Campaign, Chevrolet, Launch, Marketing, News, NFL, Silverado, Silverado 1500, TV Networks|Comments Off on 2019 Chevrolet Silverado Marketing Campaign Covers All The Bases|

2019 Chevrolet Silverado Marketing Campaign Covers All The Bases

Look for Silverado ads on web, radio, TV and in print, among other mediums.
By |January 7th, 2019|Advertising, Article Type, Branding, Business, Campaign, Chevrolet, Launch, Marketing, News, NFL, Silverado, Silverado 1500, TV Networks|Comments Off on 2019 Chevrolet Silverado Marketing Campaign Covers All The Bases|
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    Cadillac To Introduce New Brand Identity, Advertising Campaign During Oscars Coverage

Cadillac To Introduce New Brand Identity, Advertising Campaign During Oscars Coverage

The campaign will "disrupt" consumers' perceptions of Cadillac, CMO Uwe Ellinghaus said.
By |January 8th, 2015|Advertising, Branding, Business, Buzz, Cadillac, Campaign, Marketing, News, People, TV Networks, Uwe Ellinghaus|Comments Off on Cadillac To Introduce New Brand Identity, Advertising Campaign During Oscars Coverage|
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    Buick Spent More On Advertising Than You Probably Realize: Ad Break

Buick Spent More On Advertising Than You Probably Realize: Ad Break

That's because like their cars, Buick's ads just sort of blend-in.
By |December 30th, 2014|Ad Break, Advertising, Buick, Business, Campaign, Costs, Financial, GMA Special, Market, Marketing, New GM, News, North America, TV Networks, USA, Video|Comments Off on Buick Spent More On Advertising Than You Probably Realize: Ad Break|
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    “That’s Not A Buick” Ads Drawing Praise From Scientific Community

“That’s Not A Buick” Ads Drawing Praise From Scientific Community

A research firm used "consumer neuroscience" to gauge the effectiveness of Buick's commercials, and it seems the volunteers' response has been off the charts.
By |December 18th, 2014|Advertising, Agency, Buick, Business, GMA Special, Interesting, Market Research, Marketing, News, TV Networks|Comments Off on “That’s Not A Buick” Ads Drawing Praise From Scientific Community|

It’s Cadillac’s Season Of Style: Ad Break

Cadillac's Season's Best Event is in full swing, making it the perfect time to drive home in a new 2015 Cadillac SRX, CTS, Escalade, or ATS Sedan.
By |December 3rd, 2014|Ad Break, Advertising, ATS, Business, Cadillac, Campaign, CTS, Escalade, GMA Special, Marketing, Sales, SRX, TV Networks|Comments Off on It’s Cadillac’s Season Of Style: Ad Break|