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Opel Well On Its Way To Improving Brand Image, CMO Says

A jump in sales of 6 percent in its home market so far this year supports the claim.
By |November 27th, 2014|Business, Market Research, Marketing, News, Opel, People, Relaunch, Reputation, Tina Muller|Comments Off on Opel Well On Its Way To Improving Brand Image, CMO Says|

Why Cadillac Dropped The Axe On Rogue Ad Agency

The dissolving of Rogue puts Lowe and Partners Worldwide at the helm.
By |September 26th, 2014|Advertising, Agency, Business, Cadillac, Campaign, Decisions, Johan de Nysschen, Marketing, News, People, Perceptions, Relaunch|Comments Off on Why Cadillac Dropped The Axe On Rogue Ad Agency|

2016 Chevrolet Volt Will Have New Marketing Plan

Along with the redesigned Volt will come a redesigned marketing plan.

General Motors Second-Biggest Advertiser For 2013

For 2013, General Motors spent $1.794 billion in advertising, the biggest proportion going to Cadillac and GMC.
By |March 28th, 2014|Advertising, Business, Cadillac, Communication, GMC, Marketing, News, Online, PR, Promotion, Relaunch, Social Media, Sponsorship, Strategy|Comments Off on General Motors Second-Biggest Advertiser For 2013|