General Motors Not Placing Emphasis On Japan

Despite tough talk on Japan from President Trump, GM doesn't see a breakthrough.
By |April 25th, 2017|Article Type, Asia, Business, Cadillac, Chevrolet, Japan, Market, News, Positioning, Strategy|Comments Off on General Motors Not Placing Emphasis On Japan|
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    GM Will Assist Any Employee Affected By President Trump’s Travel Ban

GM Will Assist Any Employee Affected By President Trump’s Travel Ban

GM has yet to take an official stance on the controversial executive order.
By |January 31st, 2017|Business, Competition, Diversity, Ford, News, Politics, Positioning|Comments Off on GM Will Assist Any Employee Affected By President Trump’s Travel Ban|

The Motley Fool On Cadillac’s Marketing Outlook

A financial insider's take on the road ahead of Cadillac. Yeah, well, that's just, like, your opinion, man.
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    2016 Cadillac CT6 Will Show Face At 2015 New York International Auto Show

2016 Cadillac CT6 Will Show Face At 2015 New York International Auto Show

Not Detroit, not Chicago, not Geneva.
By |December 2nd, 2014|Auto shows, Business, Buzz, Cadillac, CT6, Future product, Johan de Nysschen, Marketing, New Model Unveiling, New York International Auto Show, News, People, Positioning, PR, Product Announcement, Reputation, Uwe Ellinghaus|Comments Off on 2016 Cadillac CT6 Will Show Face At 2015 New York International Auto Show|

Cadillac Experience Kicks Off In Germany

Cadillac is having a party in Berlin, and you're invited!

Cadillac Dealers Feeling The Pressure From de Nysschen

Cadillac dealers are feeling the heat from president Johan de Nysschen, who has indicated he wants to consolidate Cadillac's dealer network.
By |October 20th, 2014|Business, Cadillac, Conquest, Controversy, Dealer News, Decisions, Johan de Nysschen, News, Positioning, Sales, Strategy|Comments Off on Cadillac Dealers Feeling The Pressure From de Nysschen|

Cadillac CT6 Not To Be Brand’s True Flagship Sedan?

Cadillac Boss Johan de Nysschen clarifies that the CT6 will not be the BMW 7-series/Mercedes-Benz S-class fighter we'd all expected.
By |October 1st, 2014|Audi, BMW, Branding, Business, Cadillac, Competition, CT6, CT8, Development, Domestic vs. Import, Expansion, Johan de Nysschen, Marketing, Mercedes-Benz, News, People, Positioning|Comments Off on Cadillac CT6 Not To Be Brand’s True Flagship Sedan?|

De Nysschen Wants More Autonomy For Cadillac

Cadillac's president is willing to invest 10-15 years to bring the marque toe-to-toe with its German rivals through more autonomy from GM.
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    What Are The Chances Cadillac’s New Chief Will Push For A Luxury Subcompact?

What Are The Chances Cadillac’s New Chief Will Push For A Luxury Subcompact?

Smaller cars are becoming increasingly more vital for luxury brand sales. So when will Cadillac follow suit?
By |July 16th, 2014|ATS, Business, Cadillac, Decisions, Development, Future product, Industry, Johan de Nysschen, Market Research, News, People, Positioning|Comments Off on What Are The Chances Cadillac’s New Chief Will Push For A Luxury Subcompact?|

How Opel Plans To Return To Profitability

As Opel becomes more fit, the company's strategy for being profitable is becoming more transparent.
By |June 4th, 2014|Business, Decisions, Financial, Globalization, Hurdle, Karl-Thomas Neumann, News, Opel, Parts, People, Positioning, Profitability, Sales, Strategy|Comments Off on How Opel Plans To Return To Profitability|