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    Chevrolet US Marketing VP Opens Up About The Magic Of The ‘Real People’ Ads

Chevrolet US Marketing VP Opens Up About The Magic Of The ‘Real People’ Ads

Chevrolet's Vice President of US Marketing talks about the "Real People" campaign, and why it's not going anywhere soon.
By |May 2nd, 2017|Advertising, Article Type, Business, Campaign, Chevrolet, Market, Marketing, News, North America, Paul Edwards, People, Perceptions, USA|Comments Off on Chevrolet US Marketing VP Opens Up About The Magic Of The ‘Real People’ Ads|

Cadillac Rides Its Heritage To Success In Chinese Showrooms

In China, the Cadillac name stands for prestige, exclusivity, and celebrity. Leveraging those associations is key to the marque's success there.
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    Cadillac Proclaims Its Pioneering Roots In 89th Oscars Debut Ad: Video

Cadillac Proclaims Its Pioneering Roots In 89th Oscars Debut Ad: Video

Cadillac doubles down on nostalgia but looks forward.
By |February 23rd, 2017|Advertising, Article Type, Branding, Business, Cadillac, Campaign, Featured, From GM, Marketing, News, Perceptions, Video|Comments Off on Cadillac Proclaims Its Pioneering Roots In 89th Oscars Debut Ad: Video|

GM Dealers Taking On More Loaner Vehicles

General Motors has expanded their Courtesy Transportation Program to get more dealership customers into GM loaner vehicles - and away from other marques.
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    How Do Mary Kay’s Pink Cadillacs Jibe With The Brand’s Marketing?

How Do Mary Kay’s Pink Cadillacs Jibe With The Brand’s Marketing?

45 years after the first "Mountain Laurel" blush-hued Cadillacs, the pink Caddy remains an icon.
By |December 11th, 2014|Accessories and Aftermarket, Branding, Business, Cadillac, Color Changes, CTS, Fun Stuff, Giveaway, Marketing, New Audience, News, Non-Production, Online, Perceptions, Production, Show Car, Social Media, Special vehicles|Comments Off on How Do Mary Kay’s Pink Cadillacs Jibe With The Brand’s Marketing?|

The Motley Fool On Cadillac’s Marketing Outlook

A financial insider's take on the road ahead of Cadillac. Yeah, well, that's just, like, your opinion, man.

10 Important Things About The US-Spec Chevrolet Trax

Chevrolet invited us to drive the US-market 2015 Trax in San Diego, California. Here are 10 things you need to know.
By |December 9th, 2014|Business, Chevrolet, Featured, First Drive, GMA Special, Marketing, New Audience, News, Online, Perceptions, Review, Social Media, Trax|Comments Off on 10 Important Things About The US-Spec Chevrolet Trax|

Cadillac Experience Kicks Off In Germany

Cadillac is having a party in Berlin, and you're invited!
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    GM Hosts ‘Best In The Middle East’ Competition For Auto Technicians

GM Hosts ‘Best In The Middle East’ Competition For Auto Technicians

We ask: 'Why not host anything like that here in America?'
By |November 28th, 2014|Business, Contest, Customer Satisfaction, Customer Service, Demonstration, Fun Stuff, Maintenance, Market, Marketing, Middle East, New GM, News, Perceptions, PR, Record, Service, United Arab Emirates|Comments Off on GM Hosts ‘Best In The Middle East’ Competition For Auto Technicians|
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    Cadillac Marketing Boss Calls Rival Brands From Germany “Soulless” And “Sterile”

Cadillac Marketing Boss Calls Rival Brands From Germany “Soulless” And “Sterile”

The former BMW executive has strong words for the pride and joy of his home country.
By |November 24th, 2014|2014 LA Auto Show, Audi, Auto shows, BMW, Business, Cadillac, Cadillac marketing, Competition, future plans, Johan de Nysschen, LA, Los Angeles Auto Show, Marketing, Mercedes, Mercedes-Benz, New Audience, News, People, Perceptions, Report, Uwe Ellinghaus|Comments Off on Cadillac Marketing Boss Calls Rival Brands From Germany “Soulless” And “Sterile”|