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Holden Must Pull Local SUV Ad Following Controversy

The ad features a driver performing a driving stunt that didn't sit well with some viewers.
By |May 23rd, 2019|Advertising, Article Type, Australia, Business, Controversy, Holden, Market, Marketing, News, Oceania, Report, Video|Comments Off on Holden Must Pull Local SUV Ad Following Controversy|

2020 Chevrolet Spin Launches Premier Trim Level In Brazil

Replacing the LTZ trim level.
By |May 10th, 2019|Article Type, Brazil, Business, Chevrolet, Feature, Equipment, Option, Trim Level, Future product, Launch, Market, Marketing, Model year changeover, News, South America, Spin|Comments Off on 2020 Chevrolet Spin Launches Premier Trim Level In Brazil|

Cadillac Gets New PR Agency As Brand Strategy Shifts

“The time is right to make a change," Cadillac says.
By |May 9th, 2019|Advertising, Agency, Article Type, Business, Cadillac, Marketing, News|Comments Off on Cadillac Gets New PR Agency As Brand Strategy Shifts|

GM Must Avoid Repeat Of Chevrolet Volt Marketing Missteps Going Forward

As hybrids and EVs take center stage, knowing how to market them is becoming crucial.
By |May 6th, 2019|Advertising, Article Type, Business, Chevrolet, Demand, Feedback, Marketing, News, Volt|Comments Off on GM Must Avoid Repeat Of Chevrolet Volt Marketing Missteps Going Forward|

Cadillac Brings Back Experiential Events With Truth + Dare Campaign

Interested parties should hurry, as registration is almost completely full.
By |May 2nd, 2019|Article Type, Branding, Business, Cadillac, Events, Exclusive, Fun Stuff, GMA Special, Marketing, News|Comments Off on Cadillac Brings Back Experiential Events With Truth + Dare Campaign|

New Cadillac Live Service Connects Customers With Cars In New Ways

It’s a live, on-demand digital showroom, without the sales pressure.
By |May 2nd, 2019|Article Type, Business, Cadillac, Demonstration, Marketing, News|Comments Off on New Cadillac Live Service Connects Customers With Cars In New Ways|

New GM Video Shows Latest Concepts, Inspires Culture Of Wonder

The Roboglove, SURUS concept, Super Cruise, and the Cruise Automation's robo-taxi service make an appearance.

New Baojun Vehicle Naming Nomenclature Is Kind Of Cool

The new alphanumeric naming scheme somewhat similar to Cadillac’s CT and XT naming convention.
By |April 24th, 2019|Article Type, Asia, Baojun, Branding, Business, China, GMA Special, Market, Marketing|Comments Off on New Baojun Vehicle Naming Nomenclature Is Kind Of Cool|

Chevrolet Camaro, Corvette Among Most Instagrammed Cars

Combined, the two have more than 8.5 million mentions on the platform.
By |April 19th, 2019|Article Type, Business, Camaro, Chevrolet, Corvette, Marketing, News, Social Media|Comments Off on Chevrolet Camaro, Corvette Among Most Instagrammed Cars|

Cadillac V-Sport Trim Level Is Dead: Exclusive

But the full-on V-Series models live on.
By |April 18th, 2019|Article Type, Branding, Business, Cadillac, CT5, Exclusive, Featured, Future product, GMA Special, Marketing, News, V Series|Comments Off on Cadillac V-Sport Trim Level Is Dead: Exclusive|