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    2019 Silverado LTZ: Why Chevrolet Isn’t Using The ‘Premier’ Trim Level

2019 Silverado LTZ: Why Chevrolet Isn’t Using The ‘Premier’ Trim Level

7,000 customers were surveyed for every decision made on the truck.
By |January 18th, 2018|Article Type, Business, Chevrolet, Exclusive, Featured, GMA Special, Interview, Market Research, Marketing, People, Sandor Piszar, Silverado|Comments Off on 2019 Silverado LTZ: Why Chevrolet Isn’t Using The ‘Premier’ Trim Level|
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    Survey Says: Chevrolet Camaro, Corvette Among Americans’ Top Five Dream Cars

Survey Says: Chevrolet Camaro, Corvette Among Americans’ Top Five Dream Cars

All five dream cars came from American manufacturers, surprisingly.
By |January 5th, 2018|Article Type, Business, Camaro, Chevrolet, Competition, Corvette, Ford, Jeep, Market Research, Marketing, News, Report, Tesla|Comments Off on Survey Says: Chevrolet Camaro, Corvette Among Americans’ Top Five Dream Cars|
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    Bob Lutz Explains Why Automakers Botch The Follow-Up To Successful Vehicles

Bob Lutz Explains Why Automakers Botch The Follow-Up To Successful Vehicles

Basically, they ask all the right questions about the wrong attributes.
By |December 11th, 2017|Article Type, Bob Lutz, Business, Market Research, Marketing, News, People, Report|Comments Off on Bob Lutz Explains Why Automakers Botch The Follow-Up To Successful Vehicles|
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    New IT System Could Give GM Dealers The Ability To See When Customers Are Cross-Shopping Cars Online

New IT System Could Give GM Dealers The Ability To See When Customers Are Cross-Shopping Cars Online

The system first started at the Cadillac House in New York City.
By |October 26th, 2017|Article Type, Business, Dealers, Market Research, Marketing, News, Report, Technologies|Comments Off on New IT System Could Give GM Dealers The Ability To See When Customers Are Cross-Shopping Cars Online|
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    Millennial Spending Habits Suggest Strong Future Opportunities For Maven

Millennial Spending Habits Suggest Strong Future Opportunities For Maven

Millennials spend quite a bit of money on travel and social events. Maven is a solution for that.
By |September 14th, 2017|Article Type, Business, Car Sharing, Market, Market Research, Marketing, Maven, Mobility, News, North America, USA|Comments Off on Millennial Spending Habits Suggest Strong Future Opportunities For Maven|

Cadillac Works To Revitalize Customer Experience

The brand says great products are important, but an impeccable customer experience holds just as much weight.
By |July 19th, 2017|Article Type, Branding, Business, Cadillac, Customer Experience, Customer Service, Market Research, Marketing, News, Report|Comments Off on Cadillac Works To Revitalize Customer Experience|
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    Holden Brand Image Sinks To All-Time Low, New Marketing Strategy Forthcoming

Holden Brand Image Sinks To All-Time Low, New Marketing Strategy Forthcoming

Holden's current marketing chief has identified many areas of improvement.
By |June 26th, 2017|Advertising, Article Type, Australia, Branding, Business, Campaign, Holden, Market, Market Research, Marketing, New Audience, News, Oceania, Report|Comments Off on Holden Brand Image Sinks To All-Time Low, New Marketing Strategy Forthcoming|
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    Chevrolet ‘Real People’ Ads Sticking Around For Foreseeable Future

Chevrolet ‘Real People’ Ads Sticking Around For Foreseeable Future

Chevrolet says they're just too darn memorable.
By |May 9th, 2017|Advertising, Article Type, Business, Campaign, Chevrolet, Market Research, Marketing, News, Report|Comments Off on Chevrolet ‘Real People’ Ads Sticking Around For Foreseeable Future|

Rise Of Autonomous Cars Means Wave Of Big Data Is Inbound

How will companies utilize the data?
By |April 29th, 2017|Article Type, Autonomous Driving, Business, Computer tech, Connectivity, Engineering & Technology, Market Research, Marketing, News, Report, Research And Development|Comments Off on Rise Of Autonomous Cars Means Wave Of Big Data Is Inbound|

Buick Credits Strong Crossover Lineup For Its Resurgence

Molly Peck, Buick Marketing and Advertising Director, says the brand "got it right."
By |March 13th, 2017|Article Type, Buick, Business, Enclave, Encore, Envision, Market Research, Marketing, Molly Peck, News, People, Report|Comments Off on Buick Credits Strong Crossover Lineup For Its Resurgence|