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A Quarter Of Pickup Truck Drivers In The U.S. Name Their Trucks, Chevy Finds

Turns out a lot of U.S. pickup truck drivers name their trucks "Betsy".
By |September 26th, 2018|Article Type, Business, Canyon, Car Culture, Chevrolet, Colorado/S10, Customer, Fun Stuff, GMC, Market, Market Research, Marketing, News, North America, Retail, Sierra, Silverado, USA|Comments Off on A Quarter Of Pickup Truck Drivers In The U.S. Name Their Trucks, Chevy Finds|

A Quarter Of Pickup Truck Drivers In The U.S. Name Their Trucks, Chevy Finds

Turns out a lot of U.S. pickup truck drivers name their trucks "Betsy".
By |September 26th, 2018|Article Type, Business, Canyon, Car Culture, Chevrolet, Colorado/S10, Customer, Fun Stuff, GMC, Market, Market Research, Marketing, News, North America, Retail, Sierra, Silverado, USA|Comments Off on A Quarter Of Pickup Truck Drivers In The U.S. Name Their Trucks, Chevy Finds|

GM Studies Drivers Radio Listening Habits For New Ad Insights

GM can help serve up more relevant ads if it knows drivers' listening habits.
By |September 24th, 2018|Advertising, Article Type, Business, Market Research, Marketing, News, Report|Comments Off on GM Studies Drivers Radio Listening Habits For New Ad Insights|

Buick, Cadillac Have Most Elderly Buyers In Pre-Owned Market

According to a study from CarMax.
By |August 23rd, 2018|Article Type, Buick, Business, Cadillac, Market Research, Marketing, News|Comments Off on Buick, Cadillac Have Most Elderly Buyers In Pre-Owned Market|

Millennials Like Driving And Want To See It Preserved, Survey Says

As self-driving cars come to life, one of the youngest generations bucks the typical thought.
By |July 30th, 2018|Article Type, Business, Market Research, Marketing, News|Comments Off on Millennials Like Driving And Want To See It Preserved, Survey Says|

GM Tasks New Firm With Developing Targeted Dealership Ads

GM approved Naked Lime for new targeted marketing services.
By |July 17th, 2018|Advertising, Article Type, Business, Dealers, Market Research, Marketing, News|Comments Off on GM Tasks New Firm With Developing Targeted Dealership Ads|
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    2019 Silverado LTZ: Why Chevrolet Isn’t Using The ‘Premier’ Trim Level

2019 Silverado LTZ: Why Chevrolet Isn’t Using The ‘Premier’ Trim Level

7,000 customers were surveyed for every decision made on the truck.
By |January 18th, 2018|Article Type, Business, Chevrolet, Exclusive, Featured, GMA Special, Interview, Market Research, Marketing, People, Sandor Piszar, Silverado|Comments Off on 2019 Silverado LTZ: Why Chevrolet Isn’t Using The ‘Premier’ Trim Level|
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    Survey Says: Chevrolet Camaro, Corvette Among Americans’ Top Five Dream Cars

Survey Says: Chevrolet Camaro, Corvette Among Americans’ Top Five Dream Cars

All five dream cars came from American manufacturers, surprisingly.
By |January 5th, 2018|Article Type, Business, Camaro, Chevrolet, Competition, Corvette, Ford, Jeep, Market Research, Marketing, News, Report, Tesla|Comments Off on Survey Says: Chevrolet Camaro, Corvette Among Americans’ Top Five Dream Cars|
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    Bob Lutz Explains Why Automakers Botch The Follow-Up To Successful Vehicles

Bob Lutz Explains Why Automakers Botch The Follow-Up To Successful Vehicles

Basically, they ask all the right questions about the wrong attributes.
By |December 11th, 2017|Article Type, Bob Lutz, Business, Market Research, Marketing, News, People, Report|Comments Off on Bob Lutz Explains Why Automakers Botch The Follow-Up To Successful Vehicles|
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    New IT System Could Give GM Dealers The Ability To See When Customers Are Cross-Shopping Cars Online

New IT System Could Give GM Dealers The Ability To See When Customers Are Cross-Shopping Cars Online

The system first started at the Cadillac House in New York City.
By |October 26th, 2017|Article Type, Business, Dealers, Market Research, Marketing, News, Report, Technologies|Comments Off on New IT System Could Give GM Dealers The Ability To See When Customers Are Cross-Shopping Cars Online|