‘Stay Tuned’ For Potential Chevrolet Silverado ZR2

Small hint, big news.
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    2019 Silverado LTZ: Why Chevrolet Isn’t Using The ‘Premier’ Trim Level

2019 Silverado LTZ: Why Chevrolet Isn’t Using The ‘Premier’ Trim Level

7,000 customers were surveyed for every decision made on the truck.
By |January 18th, 2018|Article Type, Business, Chevrolet, Exclusive, Featured, GMA Special, Interview, Market Research, Marketing, People, Sandor Piszar, Silverado|Comments Off on 2019 Silverado LTZ: Why Chevrolet Isn’t Using The ‘Premier’ Trim Level|
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    A Chat With Brent Taylor, Maven New York General Manager: Part III

A Chat With Brent Taylor, Maven New York General Manager: Part III

The final installment on a 45-minute interview with Maven's New York chief.
By |June 1st, 2017|Article Type, Auto shows, Buick, Cadillac, Chevrolet, Featured, GMA Special, GMC, Interview, Maven, New York International Auto Show, Technologies|Comments Off on A Chat With Brent Taylor, Maven New York General Manager: Part III|
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    A Chat With Brent Taylor, Maven New York General Manager: Part II

A Chat With Brent Taylor, Maven New York General Manager: Part II

The second installment on an insightful interview with Maven's New York chief.

Ed Welburn Reflects On 44 Years Of Design With GM

Former GM Design Chief Ed Welburn speaks openly about his long career with the world's third-biggest automaker.
By |May 15th, 2017|Article Type, Cadillac, Chevrolet, CTS, CTS Coupe, CTS-V Coupe, Design, Ed Welburn, GMA Special, Interview, Malibu, News, People, Research And Development, Saturn|Comments Off on Ed Welburn Reflects On 44 Years Of Design With GM|
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    A Chat With Brent Taylor, Maven New York General Manager: Part I

A Chat With Brent Taylor, Maven New York General Manager: Part I

Brent Taylor talks about what Maven vehicles are used for, where they go after their service, and the impact of GM leadership.
By |May 4th, 2017|Article Type, Buick, Business, Cadillac, Chevrolet, Competitive advantage, Featured, GMA Special, GMC, Interview, News, Strategy|Comments Off on A Chat With Brent Taylor, Maven New York General Manager: Part I|
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    A Chat With The Assistant Marketing Director Of The 2018 Buick Enclave: Part I

A Chat With The Assistant Marketing Director Of The 2018 Buick Enclave: Part I

Suzanne Hinz sheds light on how the 2018 Enclave will carry the Buick's momentum, the brand's attractiveness to women, and more.
By |April 28th, 2017|Article Type, Auto shows, Buick, Business, Enclave, Exclusive, Featured, GMA Special, Interview, Marketing, New York International Auto Show, News|Comments Off on A Chat With The Assistant Marketing Director Of The 2018 Buick Enclave: Part I|
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    Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

"Dare Greatly" has been a head scratcher in the past, but it's now finding its voice.
By |February 28th, 2017|Advertising, Article Type, Branding, Business, Buzz, Cadillac, Communication, Dare Greatly, Featured, GMA Special, Interview, Marketing, Melody Lee, Motto - Tagline, News, People|Comments Off on Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee|
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    Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

"Dare Greatly" has been a head scratcher in the past, but it's now finding its voice.
By |February 28th, 2017|Advertising, Article Type, Branding, Business, Buzz, Cadillac, Communication, Dare Greatly, Featured, GMA Special, Interview, Marketing, Melody Lee, Motto - Tagline, News, People|Comments Off on Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee|
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    Book By Cadillac Credited With Shifting Perceptions At The Brand

Book By Cadillac Credited With Shifting Perceptions At The Brand

Cadillac Brand Marketing Director Melody Lee says there's a lot to celebrate with Book thus far.
By |February 27th, 2017|Article Type, Book By Cadillac, Branding, Business, Cadillac, GMA Special, Interview, Marketing, Melody Lee, News, People|Comments Off on Book By Cadillac Credited With Shifting Perceptions At The Brand|