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GM Cancels Meeting Between Mary Barra And Black Owned Media Execs

It will instead host a series of individual meetings with the media executives over the coming weeks.
By |April 1st, 2021|Advertising, Article Type, Business, Communication, Controversy, Diversity, Marketing, Mary Barra, News, People, Politics|Comments Off on GM Cancels Meeting Between Mary Barra And Black Owned Media Execs|

GM CEO Mary Barra Agrees To Meet With Black Media Leaders

Barra will meet with the media industry leaders this Thursday over Zoom.
By |March 31st, 2021|Advertising, Article Type, Branding, Business, Communication, Controversy, Diversity, Marketing, Mary Barra, News, People|Comments Off on GM CEO Mary Barra Agrees To Meet With Black Media Leaders|

General Motors Africa And Middle East Announce New Team Leadership Appointments

GM is looking to continue its growth trajectory in the AMEO region.
By |March 31st, 2021|Advertising, Africa, Article Type, Business, Communication, Custome Care And Aftersales, Customer Care, Customer Service, Decisions, GM employment, Human Resources, Market, Marketing, Middle East, New Appointment, News, Strategy, Subsidiaries|Comments Off on General Motors Africa And Middle East Announce New Team Leadership Appointments|

Chevrolet Receives Highest Marketing Award In Mexico

Three more trophies for Chevy’s marketing efforts in the Latin country.
By |March 22nd, 2021|Advertising, Article Type, Aveo, Awards, Branding, Business, Campaign, Chevrolet, Communication, Division, GMNA, Market, Marketing, Mexico, Milestone, News, North America|Comments Off on Chevrolet Receives Highest Marketing Award In Mexico|

GM Presents All-New 2021 Buick Envision In Mexico

Base and Avenir variants will be offered in the country.

GM Brands Rank Mid-Pack In J.D. Power 2021 U.S. Manufacturer Website Evaluation Study

For OEMs, having an easy-to-navigate website is more important than ever amid the COVID-19 pandemic.

GM Launches New Chevrolet Tracker Ad Campaign In Brazil

Highlighting the crossover’s combination of design, connectivity and performance.
By |November 6th, 2020|2021, Advertising, Article Type, Branding, Brazil, Business, Campaign, Chevrolet, Communication, Crossover, General, Launch, Market, Marketing, Model Year, News, South America, Tracker, Vehicle Type|Comments Off on GM Launches New Chevrolet Tracker Ad Campaign In Brazil|

General Motors’ Shop. Click. Drive. Program Sees 50 Percent Spike In Traffic

Is the new found popularity of online car shopping here to stay?
By |May 21st, 2020|Article Type, Business, Communication, COVID-19, Dealers, Disasters, Hurdle, Industry, Marketing, News, Online, Strategy, Website|Comments Off on General Motors’ Shop. Click. Drive. Program Sees 50 Percent Spike In Traffic|

General Motors’ Shop. Click. Drive. Program Sees 50 Percent Spike In Traffic

Is the new found popularity of online car shopping here to stay?
By |May 21st, 2020|Article Type, Business, Communication, COVID-19, Dealers, Disasters, Hurdle, Industry, Marketing, News, Online, Strategy, Website|Comments Off on General Motors’ Shop. Click. Drive. Program Sees 50 Percent Spike In Traffic|

Chevrolet Shifts Its Regional Media Operations To New Firm

Dentsu is out and Publicis is in.
By |February 15th, 2019|Article Type, Business, Chevrolet, Communication, Marketing, News, PR, Report|Comments Off on Chevrolet Shifts Its Regional Media Operations To New Firm|