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    General Motors Doesn’t Seem To Have Anything Planned For LA Auto Show

General Motors Doesn’t Seem To Have Anything Planned For LA Auto Show

None of GM's brands has a press conference scheduled for this year's LA Auto Show.
By |October 20th, 2017|Announcement, Article Type, Auto shows, Business, Cadillac, Chevrolet, Communication, Future product, GMC, Launch, Los Angeles Auto Show, Market, Marketing, News, North America, Reveal, USA|Comments Off on General Motors Doesn’t Seem To Have Anything Planned For LA Auto Show|
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    GM Adds Digital Signage Requirement To Essential Brand Elements Program For Dealers

GM Adds Digital Signage Requirement To Essential Brand Elements Program For Dealers

All U.S. dealers will be required to feature digital signage starting next year.
By |March 27th, 2017|Article Type, Buick, Business, Cadillac, Chevrolet, Communication, Dealers, GMC, Market, Marketing, News, North America, Report, USA|Comments Off on GM Adds Digital Signage Requirement To Essential Brand Elements Program For Dealers|
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    Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

"Dare Greatly" has been a head scratcher in the past, but it's now finding its voice.
By |February 28th, 2017|Advertising, Article Type, Branding, Business, Buzz, Cadillac, Communication, Dare Greatly, Featured, GMA Special, Interview, Marketing, Melody Lee, Motto - Tagline, News, People|Comments Off on Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee|
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    Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

"Dare Greatly" has been a head scratcher in the past, but it's now finding its voice.
By |February 28th, 2017|Advertising, Article Type, Branding, Business, Buzz, Cadillac, Communication, Dare Greatly, Featured, GMA Special, Interview, Marketing, Melody Lee, Motto - Tagline, News, People|Comments Off on Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee|

Buick Cascada Convertible Teased In NAIAS Rendering?

Buick may have left an easter egg in their rendering of their Detroit Auto Show exhibit.
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    Cadillac’s Marketing Strategy Receives Some Tough Love On Facebook

Cadillac’s Marketing Strategy Receives Some Tough Love On Facebook

A thrilling story about auto journos arguing on Facebook. You don't want to miss it.
By |December 4th, 2014|Advertising, Branding, Business, Buzz, Cadillac, Campaign, Communication, Competitive advantage, Competitive disadvantage, Controversy, Culture, Decisions, Johan de Nysschen, Marketing, News, People|Comments Off on Cadillac’s Marketing Strategy Receives Some Tough Love On Facebook|
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    What “Technology And Stuff” Could Mean For General Motors’ Marketing Going Forward

What “Technology And Stuff” Could Mean For General Motors’ Marketing Going Forward

Chevy has now learned the true power of social media.
By |November 8th, 2014|Advertising, Branding, Business, Buzz, Campaign, Chevrolet, Colorado/S10, Communication, Controversy, Marketing, News|Comments Off on What “Technology And Stuff” Could Mean For General Motors’ Marketing Going Forward|

General Motors Offers Gift Cards To Owners Of Recalled Cars

To complement the recent guerrilla marketing campaign of popping up in owners' Facebook pages, GM is offering "unengaged" owners of recalled cars $25 gift cards.
By |November 5th, 2014|Business, Communication, Customer, Customer Experience, Customer Service, Giveaway, GMA Special, Hurdle, Interesting, Marketing, News, Recall, Social Media|Comments Off on General Motors Offers Gift Cards To Owners Of Recalled Cars|
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    General Motors Reaches Out To “Unengaged Audience” With Campaign

General Motors Reaches Out To “Unengaged Audience” With Campaign

GM is taking the unusual task of reaching out to unresponsive owners of recalled cars via clever messages on Facebook and other sites.
By |November 3rd, 2014|Advertising, Business, Campaign, Communication, GMA Special, Interesting, Marketing, News, NHTSA, Online, Quality, Recall|Comments Off on General Motors Reaches Out To “Unengaged Audience” With Campaign|
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    With Momentum Of New Product, GMC Planning 2015 Marketing Blitz

With Momentum Of New Product, GMC Planning 2015 Marketing Blitz

GMC will receive a lot of marketing attention for calendar year 2015.
By |October 11th, 2014|Advertising, Agency, Branding, Business, Buzz, Campaign, Communication, Denali, Duncan Aldred, GMC, Marketing, New Audience, News, People, PR|Comments Off on With Momentum Of New Product, GMC Planning 2015 Marketing Blitz|