Chevrolet Rolls Out Truck Legends Program Nationwide

The program celebrates loyal owners who own Chevy trucks with more than 100,000 miles on the odometer.
By |September 29th, 2017|Article Type, Branding, Business, Buzz, Chevrolet, Colorado/S10, Marketing, News, Silverado, Silverado 1500|Comments Off on Chevrolet Rolls Out Truck Legends Program Nationwide|
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    Chevrolet Takes Top Two Spots In Most-Viewed Television Ad Rankings

Chevrolet Takes Top Two Spots In Most-Viewed Television Ad Rankings

The Chevy Summer Drive event and the surprise Silverado advertisement both topped the list.
By |August 24th, 2017|Advertising, Article Type, Business, Buzz, Chevrolet, Marketing, News, Report|Comments Off on Chevrolet Takes Top Two Spots In Most-Viewed Television Ad Rankings|

The Midwest Is Fascinated With Buick

According to new data from Google and its vehicle searches.
By |July 14th, 2017|Article Type, Branding, Buick, Business, Buzz, Marketing, News, Report|Comments Off on The Midwest Is Fascinated With Buick|
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    Cadillac Earns Combined 47 Percent Share Of Voice With Latest Oscars Ad Debuts

Cadillac Earns Combined 47 Percent Share Of Voice With Latest Oscars Ad Debuts

The ads are measured weekly by iSpot.
By |March 6th, 2017|Advertising, Article Type, Branding, Business, Buzz, Cadillac, Campaign, Dare Greatly, Marketing, Motto - Tagline, News, Report|Comments Off on Cadillac Earns Combined 47 Percent Share Of Voice With Latest Oscars Ad Debuts|
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    Chevrolet Enters ‘The Human Race’ With Real-Time, Augmented Reality Short Film: Video

Chevrolet Enters ‘The Human Race’ With Real-Time, Augmented Reality Short Film: Video

The film was created with Epic Games and The Mill using the Unreal Engine.
By |March 2nd, 2017|Article Type, Branding, Business, Buzz, Camaro, Chevrolet, Fun Stuff, Marketing, Movies, News, Video, ZL1|Comments Off on Chevrolet Enters ‘The Human Race’ With Real-Time, Augmented Reality Short Film: Video|
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    Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

"Dare Greatly" has been a head scratcher in the past, but it's now finding its voice.
By |February 28th, 2017|Advertising, Article Type, Branding, Business, Buzz, Cadillac, Communication, Dare Greatly, Featured, GMA Special, Interview, Marketing, Melody Lee, Motto - Tagline, News, People|Comments Off on Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee|
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    Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

"Dare Greatly" has been a head scratcher in the past, but it's now finding its voice.
By |February 28th, 2017|Advertising, Article Type, Branding, Business, Buzz, Cadillac, Communication, Dare Greatly, Featured, GMA Special, Interview, Marketing, Melody Lee, Motto - Tagline, News, People|Comments Off on Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee|

2017 Cadillac CTS-V Isn’t Just A Car: Ad Break

The fourth and final 89th Oscars ad showcases the CTS-V.
By |February 24th, 2017|Ad Break, Advertising, Article Type, Branding, Business, Buzz, Cadillac, CTS, CTS Sedan, cts-v, CTS-V Sedan, From GM, GMA Special, Marketing, News, Video|Comments Off on 2017 Cadillac CTS-V Isn’t Just A Car: Ad Break|
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    Buick Super Bowl Ad Registers Well With Teenagers, Survey Says

Buick Super Bowl Ad Registers Well With Teenagers, Survey Says

Buick gained the most awareness and favorability among the age group.
By |February 10th, 2017|Advertising, Article Type, Buick, Business, Buzz, Market Research, Marketing, News, Super Bowl|Comments Off on Buick Super Bowl Ad Registers Well With Teenagers, Survey Says|

2017 Will Be The Calm Before The Storm For Cadillac

2018 will be the year of Cadillac's product blitz.
By |January 26th, 2017|Advertising, Article Type, Branding, Business, Buzz, Cadillac, Marketing, News, People, Report, Uwe Ellinghaus|Comments Off on 2017 Will Be The Calm Before The Storm For Cadillac|