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Poll: How Do You Feel About The GMC Hummer Co-Brand?

Does a GMC-Hummer mashup make sense for the new EV?
By |February 10th, 2020|Article Type, Branding, Business, Future product, GMA Special, GMC, GMC Hummer EV, Marketing, News, Poll|Comments Off on Poll: How Do You Feel About The GMC Hummer Co-Brand?|

GMC Hummer EV Ad With Lebron James Airs During Super Bowl LIV: Video

"The real revolutionaries are the ones that change the game forever."
By |February 3rd, 2020|Advertising, Branding, Business, Buzz, Campaign, Electric, GMC, GMC Hummer EV, Green, Innovation, Marketing, NFL, Powertrain, Research And Development, Sports, Super Bowl|Comments Off on GMC Hummer EV Ad With Lebron James Airs During Super Bowl LIV: Video|

GM Isn’t Having Any Of Ford’s Pickup Truck Emoji

#NotOurTruckEmoji
By |February 1st, 2020|Advertising, Article Type, Branding, Business, Buzz, Chevrolet, Competition, Ford, Marketing, News|Comments Off on GM Isn’t Having Any Of Ford’s Pickup Truck Emoji|

GMC Partners With UAE Based Motocross Pro For Another Year

Mohammad Al Balooshi races in the Dakar on two wheels, among other events.
By |January 29th, 2020|Advertising, Article Type, Branding, GMC, Marketing, News, Sponsorship, Sports|Comments Off on GMC Partners With UAE Based Motocross Pro For Another Year|

Cadillac Headquarters In Michigan Gains New Logo

Making itself at home in Michigan once again.
By |January 26th, 2020|Article Type, Branding, Business, Cadillac, Marketing, News|Comments Off on Cadillac Headquarters In Michigan Gains New Logo|

GM CMO Deborah Wahl Talks Emerging Tech At CES 2020: Video

Wahl was appointed CMO of GM last September.
By |January 10th, 2020|Advertising, Article Type, Branding, Business, Buzz, Cadillac, CT6, Deborah Wahl, Marketing, News, People, Strategy, Super Cruise, Technologies|Comments Off on GM CMO Deborah Wahl Talks Emerging Tech At CES 2020: Video|

A Look At The Rise And Fall Of The Hummer Brand: Video

Learn even more about the history of Hummer.
By |January 9th, 2020|Article Type, Branding, Business, Documentary, H1, H2, H3, Hummer, Marketing, News, Video|Comments Off on A Look At The Rise And Fall Of The Hummer Brand: Video|

Here’s Why The Cadillac Logo Isn’t Centered In The Grille

It's all about good composition.
By |January 8th, 2020|Article Type, Branding, Cadillac, Exclusive, GMA Special, Marketing, News|Comments Off on Here’s Why The Cadillac Logo Isn’t Centered In The Grille|

Op Ed Says GM Shouldn’t Revive Hummer As Brand Is ‘Toxic’

The op ed says that "a lot of people hate Hummer."
By |January 6th, 2020|Article Type, Branding, Decisions, Future product, Hummer, Marketing, News, Rumor, Strategy|Comments Off on Op Ed Says GM Shouldn’t Revive Hummer As Brand Is ‘Toxic’|

Chevrolet Suburban Receives Star On The Hollywood Walk Of Fame

It's the first vehicle to get a star on the Walk of Fame.
By |December 6th, 2019|Advertising, Article Type, Branding, Business, Buzz, Chevrolet, Marketing, News, Suburban, Tahoe|Comments Off on Chevrolet Suburban Receives Star On The Hollywood Walk Of Fame|