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Chevrolet Suburban Receives Star On The Hollywood Walk Of Fame

It's the first vehicle to get a star on the Walk of Fame.
By |December 6th, 2019|Advertising, Article Type, Branding, Business, Buzz, Chevrolet, Marketing, News, Suburban, Tahoe|Comments Off on Chevrolet Suburban Receives Star On The Hollywood Walk Of Fame|

GM Starts Petition To Make Chevrolet Suburban The Official Vehicle Of Texas

The next-generation Tahoe will debut on December 10th.
By |November 8th, 2019|Article Type, Branding, Buzz, Chevrolet, Marketing, News, Tahoe|Comments Off on GM Starts Petition To Make Chevrolet Suburban The Official Vehicle Of Texas|

New Cadillac XT6 Ad Promotes Crossover’s Various Features: Video

The crossover enjoyed strong sales in Q3 considering its limited availability.
By |October 23rd, 2019|Ad Break, Advertising, Article Type, Branding, Cadillac, From GM, GMA Special, Marketing, Video, XT6|Comments Off on New Cadillac XT6 Ad Promotes Crossover’s Various Features: Video|

What If GM Launched A New Brand For Electric Vehicles?

Would a fresh start help The General compete?

Lincoln Uses Names To Create ‘Emotional Connection’ As Cadillac Sticks To Alphanumerics

Highlighting the differences between the strategies of both luxury brands.
By |October 5th, 2019|Article Type, Branding, Business, Cadillac, Competition, Lincoln, Market Research, Marketing, News, Strategy|Comments Off on Lincoln Uses Names To Create ‘Emotional Connection’ As Cadillac Sticks To Alphanumerics|

GM Thailand Recruits Actor To Help Push New 2020 Chevrolet Captiva

Alek Teeradetch Metawarayut is a Thai television drama actor.
By |October 4th, 2019|Advertising, Article Type, Asia, Branding, Buzz, Captiva, Chevrolet, Endorsement, Market, Marketing, News, Thailand|Comments Off on GM Thailand Recruits Actor To Help Push New 2020 Chevrolet Captiva|

Chevrolet Hangs A 2020 Corvette Stingray On The Wall At Little Caesar’s Arena

Gain a new perspective on the C8 Corvette.
By |September 11th, 2019|Advertising, Article Type, Branding, C8, C8 Stingray, Chevrolet, Corvette, Marketing, News, Sponsorship, Sports|Comments Off on Chevrolet Hangs A 2020 Corvette Stingray On The Wall At Little Caesar’s Arena|

Branding Strategist Says Cadillac Is Stuck In Time

With the continued talk of "revitalization," it sure does seem that way.
By |August 28th, 2019|Article Type, Branding, Business, Cadillac, Mark Reuss, Marketing, People, Steve Carlisle, Strategy|Comments Off on Branding Strategist Says Cadillac Is Stuck In Time|

How The Chevrolet Menlo EV Got Its Name

Pop quiz: who was the famous electrical engineer from Menlo Park, NJ?
By |August 15th, 2019|Article Type, Branding, Chevrolet, Feature, Equipment, Option, Trim Level, Future product, Marketing, Menlo EV, News|Comments Off on How The Chevrolet Menlo EV Got Its Name|

How The Chevrolet Menlo EV Got Its Name

Pop quiz: who was the famous electrical engineer from Menlo Park, NJ?
By |August 15th, 2019|Article Type, Branding, Chevrolet, Feature, Equipment, Option, Trim Level, Future product, Marketing, Menlo EV, News|Comments Off on How The Chevrolet Menlo EV Got Its Name|