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Have You Heard Of the General Motors Ranger Brand?

A little known GM sub-brand sold in South Africa, Belgium and Switzerland.
By |November 14th, 2018|Africa, Article Type, Belgium, Branding, Europe, Market, News, South Africa, Switzerland|Comments Off on Have You Heard Of the General Motors Ranger Brand?|

Corvette Racing Handed Weight Penalty Heading Into WEC Shanghai Race

The No. 64 Corvette C7.R will be the second-heaviest GTE-Pro car at this year's Six Hours of Shanghai, thanks to some BOP.
By |November 8th, 2018|Article Type, Branding, Business, C7, C7.R, Chevrolet, Corvette, Corvette Racing, Marketing, Motorsports & Racing, News|Comments Off on Corvette Racing Handed Weight Penalty Heading Into WEC Shanghai Race|

GM Reveals Electrified Bicycles, And It Wants You To Name The eBikes

It's still unclear if the bicycles will be part of Maven or something new.
By |November 2nd, 2018|Article Type, Branding, Business, Buzz, Featured, Marketing, Maven, Maven Merge, Maven Verity, News|Comments Off on GM Reveals Electrified Bicycles, And It Wants You To Name The eBikes|

Chevrolet Racing ‘Redline’ Livery Revealed For 6 Hours Of Shanghai

Say goodbye to canary yellow, and hello to silver, red, and black.
By |November 1st, 2018|Article Type, Branding, Business, C7, C7.R, Chevrolet, Corvette, Corvette Racing, FIA World Endurance Championship, IMSA, Marketing, Motorsports & Racing, News|Comments Off on Chevrolet Racing ‘Redline’ Livery Revealed For 6 Hours Of Shanghai|

Chevrolet Racing ‘Redline’ Livery Revealed For 6 Hours Of Shanghai

Say goodbye to canary yellow, and hello to silver, red, and black.
By |November 1st, 2018|Article Type, Branding, Business, C7, C7.R, Chevrolet, Corvette, Corvette Racing, FIA World Endurance Championship, IMSA, Marketing, Motorsports & Racing, News|Comments Off on Chevrolet Racing ‘Redline’ Livery Revealed For 6 Hours Of Shanghai|

GM China Unveils New Baojun RS-5 Crossover Utility Vehicle

GM's newest crossover for China shares its name with a sporty German coupe, sort of.
By |October 26th, 2018|530, Announcement, Article Type, Asia, Audi, Baojun, Branding, Business, China, Competition, Future product, GMA Special, Market, Marketing, News, Partnerships, Reveal, RS-5, Shanghai-GM-Wuling, What's In A Name?|Comments Off on GM China Unveils New Baojun RS-5 Crossover Utility Vehicle|

GM Engines Need Better Branding, Like Dodge’s ‘Hemi’ Or Ford’s ‘EcoBoost’: Opinion

The 6.2L V8 in the Chevrolet Corvette is a masterpiece. Doesn't it deserve a proper name?
By |October 24th, 2018|6.2L V8 LT1, 6.2L V8 LT4, 6.2L V8 LT5, Article Type, Branding, Business, Camaro, Chevrolet, Corvette, GMA Special, Marketing, News, Opinion Desk, Powertrain, SS, Z06, ZR1|Comments Off on GM Engines Need Better Branding, Like Dodge’s ‘Hemi’ Or Ford’s ‘EcoBoost’: Opinion|

GM Engines Need Better Branding, Like Dodge’s ‘Hemi’ Or Ford’s ‘EcoBoost’: Opinion

The 6.2L V8 in the Chevrolet Corvette is a masterpiece. Doesn't it deserve a proper name?
By |October 24th, 2018|6.2L V8 LT1, 6.2L V8 LT4, 6.2L V8 LT5, Article Type, Branding, Business, Camaro, Chevrolet, Corvette, GMA Special, Marketing, News, Opinion Desk, Powertrain, SS, Z06, ZR1|Comments Off on GM Engines Need Better Branding, Like Dodge’s ‘Hemi’ Or Ford’s ‘EcoBoost’: Opinion|

Ford Might Be Planning Chevrolet Trail Boss Competitor, Trademark Filing Suggests

Is "FX4 Max" Ford's answer to Chevrolet's "Trail Boss" and GMC's "AT4"?
By |October 4th, 2018|Article Type, Branding, Business, Chevrolet, Colorado/S10, Competition, Feature, Equipment, Option, Trim Level, Ford, Future product, GMC, Legal, Marketing, News, Sierra, Sierra AT4, Silverado, Silverado 1500, Silverado Trailboss, Trademark|Comments Off on Ford Might Be Planning Chevrolet Trail Boss Competitor, Trademark Filing Suggests|

What Sort Of GM AWD System Does The ‘Sport Control AWD’ Trademark Foretell?

Could GM's "Sport Control AWD" trademark filing hint at the rumored AWD mid-engine Corvette?