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    Volvo Car Subscription Service Starts At $600 Per Month, Undercuts Book By Cadillac

Volvo Car Subscription Service Starts At $600 Per Month, Undercuts Book By Cadillac

The monthly fee is for the new XC40 crossover, other cars haven't been priced yet.
By |December 1st, 2017|Article Type, Book By Cadillac, Business, Cadillac, Competition, News, Sales, Strategy, Volvo|Comments Off on Volvo Car Subscription Service Starts At $600 Per Month, Undercuts Book By Cadillac|
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    Book By Cadillac Expands To Los Angeles And Dallas, Adds More Vehicles For New York City

Book By Cadillac Expands To Los Angeles And Dallas, Adds More Vehicles For New York City

The CT6 joins the Book fleet and the service sees other various changes.
By |November 14th, 2017|Article Type, Book By Cadillac, Business, Cadillac, Europe, Expansion, Germany, Market, Mobility, News, North America, USA|Comments Off on Book By Cadillac Expands To Los Angeles And Dallas, Adds More Vehicles For New York City|
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    Porsche Rolls Out Book By Cadillac Rival With Passport Car Subscription Service

Porsche Rolls Out Book By Cadillac Rival With Passport Car Subscription Service

It's quite a bit more than Cadillac's Book program, however.
By |October 13th, 2017|Article Type, Book By Cadillac, Cadillac, Car Sharing, Competition, Mobility, News, Porsche|Comments Off on Porsche Rolls Out Book By Cadillac Rival With Passport Car Subscription Service|
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    Cadillac Plans For Book Service Expansion In ‘Next Few Years’

Cadillac Plans For Book Service Expansion In ‘Next Few Years’

The service's pilot program in New York City was deemed a success.
By |October 12th, 2017|Article Type, Book By Cadillac, Cadillac, Market, News, North America, Report, USA|Comments Off on Cadillac Plans For Book Service Expansion In ‘Next Few Years’|

Melody Lee Appointed To Global Director Of Book By Cadillac

Lee previously held the position of director of brand marketing.
By |October 3rd, 2017|Article Type, Book By Cadillac, Business, Cadillac, Cadillac Concepts, Car Sharing, GM employment, Melody Lee, Mobility, New Appointment, News, People|Comments Off on Melody Lee Appointed To Global Director Of Book By Cadillac|
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    Cadillac Poised To Expand Book Program, Open New Cadillac House Locations

Cadillac Poised To Expand Book Program, Open New Cadillac House Locations

Cadillac's CMO believes the New York move has opened up vast new opportunities.
By |September 19th, 2017|Article Type, Book By Cadillac, Branding, Business, Cadillac, Marketing, News, People, Report, Uwe Ellinghaus|Comments Off on Cadillac Poised To Expand Book Program, Open New Cadillac House Locations|
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    Book By Cadillac Creates A Market-Changing Catalyst That Nobody Is Talking About

Book By Cadillac Creates A Market-Changing Catalyst That Nobody Is Talking About

The program modernizes the concept of using or owning a vehicle.
By |March 31st, 2017|Article Type, Book By Cadillac, Business, Cadillac, Development, Featured, GMA Special, News, Opinion Desk|Comments Off on Book By Cadillac Creates A Market-Changing Catalyst That Nobody Is Talking About|
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    Book By Cadillac Credited With Shifting Perceptions At The Brand

Book By Cadillac Credited With Shifting Perceptions At The Brand

Cadillac Brand Marketing Director Melody Lee says there's a lot to celebrate with Book thus far.
By |February 27th, 2017|Article Type, Book By Cadillac, Branding, Business, Cadillac, GMA Special, Interview, Marketing, Melody Lee, News, People|Comments Off on Book By Cadillac Credited With Shifting Perceptions At The Brand|

Book By Cadillac Does Not Allow International Travel

No going north or south of the border.
By |February 13th, 2017|Article Type, Book By Cadillac, Cadillac, Canada, Market, Mexico, News, North America, USA|Comments Off on Book By Cadillac Does Not Allow International Travel|
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    Book By Cadillac Aimed At The Non-Traditional Cadillac Customer

Book By Cadillac Aimed At The Non-Traditional Cadillac Customer

Cadillac thinks a different type of buyer will be attracted to the Book program.
By |January 13th, 2017|Article Type, Book By Cadillac, Branding, Business, Cadillac, GMA Special, Market, Marketing, News, North America, USA, We Hear|Comments Off on Book By Cadillac Aimed At The Non-Traditional Cadillac Customer|