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Just A Footnote? Book by Cadillac Shelved For Now

Cadillac said it will "temporarily pause" the service.
By |November 2nd, 2018|Article Type, Book By Cadillac, Business, Cadillac, Cadillac Concepts, Decisions, Featured, News, Report|Comments Off on Just A Footnote? Book by Cadillac Shelved For Now|
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    Cadillac Treating Book Car-Subscription Service Like A Start-Up

Cadillac Treating Book Car-Subscription Service Like A Start-Up

The viability of the service remains to be seen.
By |April 18th, 2018|Article Type, Book By Cadillac, Business, Cadillac, News, Report, Strategy|Comments Off on Cadillac Treating Book Car-Subscription Service Like A Start-Up|
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    Cadillac Bringing Dealerships Into Book Car Subscription Plans

Cadillac Bringing Dealerships Into Book Car Subscription Plans

Cadillac has begun a referral initiative that rewards dealers for directing consumers to Book.
By |April 2nd, 2018|Article Type, Book By Cadillac, Business, Cadillac, Dealers, Market, News, North America, Report, USA|Comments Off on Cadillac Bringing Dealerships Into Book Car Subscription Plans|
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    Car Subscription Services Forecasted To Grow Significantly Through 2020

Car Subscription Services Forecasted To Grow Significantly Through 2020

Though, the model presents new challenges for automakers.
By |December 22nd, 2017|Article Type, Book By Cadillac, Business, Cadillac, News, Report, Sales, Strategy|Comments Off on Car Subscription Services Forecasted To Grow Significantly Through 2020|
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    Volvo Car Subscription Service Starts At $600 Per Month, Undercuts Book By Cadillac

Volvo Car Subscription Service Starts At $600 Per Month, Undercuts Book By Cadillac

The monthly fee is for the new XC40 crossover, other cars haven't been priced yet.
By |December 1st, 2017|Article Type, Book By Cadillac, Business, Cadillac, Competition, News, Sales, Strategy, Volvo|Comments Off on Volvo Car Subscription Service Starts At $600 Per Month, Undercuts Book By Cadillac|
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    Book By Cadillac Expands To Los Angeles And Dallas, Adds More Vehicles For New York City

Book By Cadillac Expands To Los Angeles And Dallas, Adds More Vehicles For New York City

The CT6 joins the Book fleet and the service sees other various changes.
By |November 14th, 2017|Article Type, Book By Cadillac, Business, Cadillac, Europe, Expansion, Germany, Market, Mobility, News, North America, USA|Comments Off on Book By Cadillac Expands To Los Angeles And Dallas, Adds More Vehicles For New York City|
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    Porsche Rolls Out Book By Cadillac Rival With Passport Car Subscription Service

Porsche Rolls Out Book By Cadillac Rival With Passport Car Subscription Service

It's quite a bit more than Cadillac's Book program, however.
By |October 13th, 2017|Article Type, Book By Cadillac, Cadillac, Car Sharing, Competition, Mobility, News, Porsche|Comments Off on Porsche Rolls Out Book By Cadillac Rival With Passport Car Subscription Service|
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    Cadillac Plans For Book Service Expansion In ‘Next Few Years’

Cadillac Plans For Book Service Expansion In ‘Next Few Years’

The service's pilot program in New York City was deemed a success.
By |October 12th, 2017|Article Type, Book By Cadillac, Cadillac, Market, News, North America, Report, USA|Comments Off on Cadillac Plans For Book Service Expansion In ‘Next Few Years’|

Melody Lee Appointed To Global Director Of Book By Cadillac

Lee previously held the position of director of brand marketing.
By |October 3rd, 2017|Article Type, Book By Cadillac, Business, Cadillac, Cadillac Concepts, Car Sharing, GM employment, Melody Lee, Mobility, New Appointment, News, People|Comments Off on Melody Lee Appointed To Global Director Of Book By Cadillac|
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    Cadillac Poised To Expand Book Program, Open New Cadillac House Locations

Cadillac Poised To Expand Book Program, Open New Cadillac House Locations

Cadillac's CMO believes the New York move has opened up vast new opportunities.
By |September 19th, 2017|Article Type, Book By Cadillac, Branding, Business, Cadillac, Marketing, News, People, Report, Uwe Ellinghaus|Comments Off on Cadillac Poised To Expand Book Program, Open New Cadillac House Locations|