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    General Motors Signs On With New Talent Agency To Handle Entertainment Intiatives

General Motors Signs On With New Talent Agency To Handle Entertainment Intiatives

United Talent Agency will handle branded entertainment from here on out.
By |December 15th, 2017|Advertising, Agency, Article Type, Business, Marketing, News|Comments Off on General Motors Signs On With New Talent Agency To Handle Entertainment Intiatives|
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    Holden Selects New Creative Agency To Spearhead 2018 Holden Equinox Launch

Holden Selects New Creative Agency To Spearhead 2018 Holden Equinox Launch

The Monkeys were chosen to lead the crossover's launch.
By |August 14th, 2017|Advertising, Agency, Article Type, Australia, Business, Equinox, Holden, Market, Marketing, News, Oceania, Report|Comments Off on Holden Selects New Creative Agency To Spearhead 2018 Holden Equinox Launch|

Chevrolet Tribute Ad To Prince Earns Ad Of The Year

The Adcraft Club of Detroit bestowed it top honors.
By |December 1st, 2016|Advertising, Agency, Article Type, Awards, Business, Buzz, Chevrolet, Corvette, Marketing, News, Report|Comments Off on Chevrolet Tribute Ad To Prince Earns Ad Of The Year|
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    Opel Introduces New Creative Agency Lineup For Greater Collaboration

Opel Introduces New Creative Agency Lineup For Greater Collaboration

Opel Badge On Ampera-e
Scholz & Friends and the agency Heimat will now complement each other creatively.
By |October 18th, 2016|Advertising, Agency, Article Type, Business, Europe, Market, Marketing, News, Opel - Vauxhall, People, PR, Tina Muller|Comments Off on Opel Introduces New Creative Agency Lineup For Greater Collaboration|
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    Commonwealth McCann Names New Global Chief Creative Officer For Chevrolet Account

Commonwealth McCann Names New Global Chief Creative Officer For Chevrolet Account

Greg Braun will be in charge global Chevrolet doings.
By |October 4th, 2016|Advertising, Agency, Article Type, Business, Chevrolet, Marketing, News, Report|Comments Off on Commonwealth McCann Names New Global Chief Creative Officer For Chevrolet Account|
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    “That’s Not A Buick” Ads Drawing Praise From Scientific Community

“That’s Not A Buick” Ads Drawing Praise From Scientific Community

A research firm used "consumer neuroscience" to gauge the effectiveness of Buick's commercials, and it seems the volunteers' response has been off the charts.
By |December 18th, 2014|Advertising, Agency, Buick, Business, GMA Special, Interesting, Market Research, Marketing, News, TV Networks|Comments Off on “That’s Not A Buick” Ads Drawing Praise From Scientific Community|
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    Did Cadillac Act ‘Schizophrenic’ With Ad Agency Lowe Campbell Ewald?

Did Cadillac Act ‘Schizophrenic’ With Ad Agency Lowe Campbell Ewald?

Detroit marketers think Lowe is better off without Cadillac.
By |December 8th, 2014|Advertising, Agency, Business, Cadillac, Controversy, Culture, Decisions, Feedback, Marketing, News|Comments Off on Did Cadillac Act ‘Schizophrenic’ With Ad Agency Lowe Campbell Ewald?|
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    Cadillac Chooses Publicis Worldwide For New Global Ad Agency

Cadillac Chooses Publicis Worldwide For New Global Ad Agency

Cadillac disbanded its Rogue agency in September.
By |December 4th, 2014|Advertising, Agency, Business, Cadillac, Decisions, Marketing, News|Comments Off on Cadillac Chooses Publicis Worldwide For New Global Ad Agency|
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    With Momentum Of New Product, GMC Planning 2015 Marketing Blitz

With Momentum Of New Product, GMC Planning 2015 Marketing Blitz

GMC will receive a lot of marketing attention for calendar year 2015.
By |October 11th, 2014|Advertising, Agency, Branding, Business, Buzz, Campaign, Communication, Denali, Duncan Aldred, GMC, Marketing, New Audience, News, People, PR|Comments Off on With Momentum Of New Product, GMC Planning 2015 Marketing Blitz|

“Coding It” Starring The 2015 Cadillac ATS: Ad Break

The all-new 2015 Cadillac ATS is for those who "code it, cook it, spin it, and make it," apparently. Whatever that means...
By |September 30th, 2014|Ad Break, Advertising, Agency, ATS, ATS Sedan, Business, Cadillac, Campaign, GMA Special, Market, Marketing, News, North America, Video|Comments Off on “Coding It” Starring The 2015 Cadillac ATS: Ad Break|