About Aaron Birch

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So far Aaron Birch has created 67 entries.
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    Maven Car-Share Service Won’t Threaten GM’s Core Business, Says VP

Maven Car-Share Service Won’t Threaten GM’s Core Business, Says VP

Does General Motors run the risk of cutting into its own profits with its Maven car-share service? The automaker thinks not.
By |May 16th, 2017|Business, Expansion, Industry, Julia Steyn, Maven, News, People, Sales, Strategy, Technologies|Comments Off on Maven Car-Share Service Won’t Threaten GM’s Core Business, Says VP|

Ed Welburn Reflects On 44 Years Of Design With GM

Former GM Design Chief Ed Welburn speaks openly about his long career with the world's third-biggest automaker.
By |May 15th, 2017|Article Type, Cadillac, Chevrolet, CTS, CTS Coupe, CTS-V Coupe, Design, Ed Welburn, GMA Special, Interview, Malibu, News, People, Research And Development, Saturn|Comments Off on Ed Welburn Reflects On 44 Years Of Design With GM|

Premium 2018 GMC Terrain Denali To Start At $38,495

The range-topping Denali model of the all-new GMC Terrain will start at a princely $38,495.
By |May 3rd, 2017|Article Type, Business, Future product, GMC, News, Pricing, Product Launch, Terrain, Terrain Denali|Comments Off on Premium 2018 GMC Terrain Denali To Start At $38,495|

All-New, 2018 GMC Terrain Will Start At $25,970

The base 2018 Terrain will carry an MSRP just under $26k when it arrives at dealerships this summer.
By |May 3rd, 2017|Article Type, Business, Duncan Aldred, Future product, GMC, News, People, Pricing, Product Launch, Terrain|Comments Off on All-New, 2018 GMC Terrain Will Start At $25,970|
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    This Camaro ZL1’s Airbags Deploy Due To The Sheer Volume Of Its Exhaust: Video

This Camaro ZL1’s Airbags Deploy Due To The Sheer Volume Of Its Exhaust: Video

New rule: it ain't a real exhaust unless it's loud enough to trigger the airbag sensors.
By |May 2nd, 2017|Article Type, Camaro, Car Culture, Chevrolet, Comedy, exhaust, Fun Stuff, GMA Special, News, Tuning, Video, ZL1|Comments Off on This Camaro ZL1’s Airbags Deploy Due To The Sheer Volume Of Its Exhaust: Video|
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    Chevrolet US Marketing VP Opens Up About The Magic Of The ‘Real People’ Ads

Chevrolet US Marketing VP Opens Up About The Magic Of The ‘Real People’ Ads

Chevrolet's Vice President of US Marketing talks about the "Real People" campaign, and why it's not going anywhere soon.
By |May 2nd, 2017|Advertising, Article Type, Business, Campaign, Chevrolet, Market, Marketing, News, North America, Paul Edwards, People, Perceptions, USA|Comments Off on Chevrolet US Marketing VP Opens Up About The Magic Of The ‘Real People’ Ads|
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    GM Product Development Chief Predicts Company Will Be First To Make EVs Profitable

GM Product Development Chief Predicts Company Will Be First To Make EVs Profitable

GM Executive VP Mark Reuss says the company is leading the pack with regard to bringing electrification costs down.
By |May 2nd, 2017|Article Type, Bolt EV, Business, Chevrolet, Costs, Electric, Electrification, Engineering & Technology, Executive Insights, Financial, GMA Special, Green, Mark Reuss, News, People, Powertrain, Pricing, Profitability, Research And Development, Weight|Comments Off on GM Product Development Chief Predicts Company Will Be First To Make EVs Profitable|

Cadillac Rides Its Heritage To Success In Chinese Showrooms

In China, the Cadillac name stands for prestige, exclusivity, and celebrity. Leveraging those associations is key to the marque's success there.

Next-Generation Opel Corsa To Use PSA Tech

Opel's next Corsa subcompact won't use GM technology as originally planned.
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    Vauxhall Showed A ‘Reckless Disregard For Safety’ Regarding Zafira Fires, MPs Conclude

Vauxhall Showed A ‘Reckless Disregard For Safety’ Regarding Zafira Fires, MPs Conclude

A new report out of parliament slams Vauxhall's conduct regarding the Zafira's fire hazard and the ensuing recall.
By |April 28th, 2017|Business, Controversy, Europe, Investigation, Market, News, Opel - Vauxhall, Quality, Recall, Reported Problem, UK, Zafira, Zafira B|Comments Off on Vauxhall Showed A ‘Reckless Disregard For Safety’ Regarding Zafira Fires, MPs Conclude|